building a scalable data infrastructure for product-led B2B SaaS platforms

The modern software-as-a-service (SaaS) landscape has undergone a massive shift toward product-led growth (PLG) strategies. Instead of relying solely on heavy outbound sales cycles, modern B2B organizations use the software itself to drive user acquisition, onboarding, and ultimate expansion. However, running a successful PLG motion is impossible without a robust, low-latency analytics infrastructure. To convert…