B2B SaaS Growth: 3 Unstoppable Ways to Implement Data-Driven Account Expansion Models
In the competitive enterprise software-as-a-service (SaaS) industry, acquiring a new customer is only the first step. True profitability and long-term valuation are driven by net revenue retention (NRR) and strategic account expansion. When a corporate client signs a contract, their operational needs naturally scale over time. Without a structured framework to identify upselling and cross-selling…